Online Launch Event
6 THEMATIC SETS | SHOT IN 3 DAYS | 100+ CREW
WHY – Establish premium imagery with a strong demand generation based on product and TG insights.
HOW – To show the use case scenarios of the product features in a day-to-day lifestyle of a premium & outdoorsy person. Giving away the feature details without force-feeding them to the audiences.
WHEN – Outdoor shoot: 2nd, 3rd & 4th August’22 | LIVE: 17th August’22
WHERE – Shoot in Delhi/NCR | Launch streaming online.
THE FORMAT
A comprehensive showcase which doesn’t exhaust the viewer, changing environments and dynamic narrative keep the viewer engaged in knowing what comes next.
Power-packed with punchlines and embellished with surprising twists- the show is a clutter breaker from the usual flatline narrative of one set, one spiel, one feel type presentations.
THE TREATMENT
We launched our phone with a powerful single main protagonist narrative along with multiple characters accompanying him throughout the day showcasing a day in their life and how the V25 pro accompanies her through it
As their day changes shades from morning to noon to evening to night, the colour-changing phone seamlessly adapts to their various needs during the course of that day like a metaphor
As they take us through a day in their life they interact with various friends and acquaintances at different touchpoints who help them bring alive the features of the phone as the day progresses
4M+ Reach | 180K+ Views on Youtube | 19K+ Likes on Youtube
VIVO V25 LAUNCH
17 Aug 2022, Delhi, India
