CONCEPT APPROACH:

Conceptualized and executed the Mars Petcare Annual Conference, which was attended by 300+ employees, based on the theme ‘Better Stronger Faster’ The key was to make this experience for all employees as immersive as possible which in turn was brought alive by activating various touch points with interesting activities or content. A theme-specific app was created to generate excitement before the event – event information, contests, polls, etc. The guests were kept entertained with various performances and engagements throughout the two-day event. A touch of local flavor through food and dance was also added.

LOCATION: Grand Hyatt, Kochi