Online Launch Event
We were the first company in India to shoot a Product Launch Event using the Unreal Engine.
WHY – To establish cinematic videography & photography among high-end consumers
HOW – To focus on the features by showcasing the first-hand demo by the product head himself. The other half of the event was done through one-of-a-kind “Real-time Virtual production” to be crowned as India’s most desirable flagship smartphone.
WHEN – Outdoor shoot: 20th April’22 | Chroma shoot: 28th – 29th April’22 | LIVE: 18th May’22
WHERE – Shoot in Delhi/NCR | Launch streaming online.
THE APPROACH
The set-up here is designed keeping the & minimalist yet larger than life “ as key. The look and feel of the set are to bring out the vibrant & enhanced visual effects brought from our daily lives.
Along with this, the background music will help to manifest the idea in a much Grand view.
To set the emotional state of the audience, the script, the direction, angles, and technical sound effects, everything
will be hand-picked to bring out the best to amplify the whole experience.
All this routing highlights the aspirational states that a user wants to reach by Acquiring the vivo X80 series.
The whole environment and the three separate stages were conceptualized and inspired by
the mesmerizing design and technology of the cloud window unit of the vivo X80 Series
THE APPROACH
The opening AV sets up the context of what’s coming next, showing the cloud window unit of the X80, transforming into the Launch event set-up with 3 different stage areas for all 3 speakers.
The whole environment & the 3 separate stages were conceptualized & inspired by the mesmerizing design and technology of the cloud unit.
First for Mr Yogendra Sriramula, Director of Brand Strategy, who opens the Magnus opus with his insights on the brand and the excellence of vivo’s X series.
The second one is for Mr Vikas Tagra, Director of Product Management, who unveiled the vivo X80 series, and its stunning design.
The third one is for Mr Kushal Mehta, Product Manager, where he opens the doors to the brilliance & “True Flagship like performance” of the vivo X80 Series in symphony with Mr Vikas.
vivo X80 Series Virtual Launch Event
India, May 18th 2022
