Online Launch Event
We were the first company in India to shoot a Product Launch Event using the Unreal Engine.
WHY – To Establish Creative Storytelling narrative among the high-end consumers
HOW – To put the focus on the Xtreme camera features by showcasing first hand demo in Xtreme scenarios by a professional photographer. The other half of the event to be taken over by the vivo reps. In larger than life world of the crowned, India’s most desirable flagship smartphone.
WHEN – Chroma shoot: 2nd-4th March’23 | Outdoor shoot inn Andaman: 8th -10th March’23| LIVE: 26th April’23
WHERE – Shoot in Delhi/NCR & Andaman Islands | Launch streaming online.
THE APPROACH
In a truly remarkable virtual launch event, vivo India introduced their latest flagship smartphone, the X90 series, which they aptly named “Xtreme Imagination”. The event featured an innovative and immersive “Virtual Production and Featured outdoor (Andman) Shoot” that showcased the phone’s features in a visually stunning way.
The idea behind the event opening segment was to show the Xtreme side of the X series along with establishing the Skyline of the device denoted by the bridge.
We created a universe where one side denoted the bottom half of the phone with the V2 chip, as it is one of the major innovations of vivo.
Where as the thee other half denoted the top half part of the device that is the BIG EYE- camera module.
The set-up here is designed keeping the & minimalist yet larger than life “ as key.
The look and feel of the set is to bring out the vibrant & enhanced visual effects brought from our daily lives.
THE APPROACH
The transitions happens from Mr. Vikas on stage to Mr.. Vineet in Andaman Islands. There he spoke about the features simultaneously showing the first hand demo as well.
Mr. Vineet was the Protagonist of the camera feature reel, if you will.
Scenarios were created on his move such as –
the 4K night video, Night Sports Mode & Handheld Astro mode.
-where he was taking the shots that he spoke about respectively..
– showing the first hand demo to show the use case through the perspective of a user.
The stunning Halo ring and skyline part, which were inspired by the golden ratio of the x90 Series phone, served as the conceptual and inspiration for the entire environment and the four distinct stages.
The masterpiece was introduced by Yogendra Kumar, director of brand strategy, who shared his perspectives on the brand and the superiority of vivo’s X series.
The brilliant design and “truly flagship-like performance” of the vivo X90 Series of smartphones were unveiled by Vikas Tagra, Director of Product Management.
Vineet Vohra, a vivo xplorer, unveiled the vivo X90 Series’ 4k night video, night sports mode, and astro mode in an extreme location in Andman.
vivo X90 Series Virtual Launch Event
India, April 25th 2023
