mars -

Every Corner,
A New Connection

Based on the theme ‘Better Stronger Faster’, the key was to make this corporate event as immersive as possible for all employees, which in turn was brought alive by activating various touch points with interesting activities and compelling content. A theme-specific app was created to generate excitement even before the event began — packed with event information, interactive contests, polls, countdowns, and personalized notifications to keep participants engaged and curious.

The All Associates Day was a vibrant blend of motivation, celebration, and connection. From the moment guests arrived, they were welcomed with thematic branding and seamless digital check-ins. Every corner of the venue reflected the brand ethos and the event theme, from stage design and lighting to breakout zones and lounges.

Into the
Experience

Buzz, Build, Belong!

To build excitement as a part of pre buzz, a vibrant, theme-specific app was launched as the digital heartbeat of the event. Designed to spark curiosity and drive engagement, the app was loaded with everything from detailed event info and daily countdowns to fun interactive contests, live polls, and personalized notifications.

Buzz, Build, Belong!

The Big Q's

What

ALL ASSOCIATES DAY 2023

Why

To make the All Associates Day an unforgettable and immersive experience like never before for everyone at Mars Wrigley.

How

By integrating theme-driven touchpoints, dynamic stage design, high energy performances, team-building zones, cultural experiences, and a vibrant food trail that created a multi-sensory journey. Every detail, from digital check-ins to experiential installations, ensured we meet the brand’s key objective.

When

2023 -MARCH

Where

KOCHI –GRAND HYATT

Designed

Executed

The Approach &
Treatment

The approach was rooted in thoughtfully crafting the entire event, inspired by the theme, to engage, energize and influence. Immersive team-building activities were planned that reinforced the theme of pushing boundaries and striving for excellence. Blending technology, culture, and brand storytelling, the event was more than a success. It was a vibrant celebration of connection, growth, and team spirit.